Applying Einstein's Principles to Improve your Local SEO Strategy
While Einstein's "Theory of General Relativity" has made groundbreaking contributions to the world of physics and our perception of the Universe, these concepts can also be leveraged to enhance SEO practices...
Einstein taught us that the Universe changes according to one's speed and location. Different perspectives yield different observations based on these variables. So how does this connect with SEO?
In our analogy, Google is akin to the Universe. Assess your website and its search-ranking status. The competitive environment you're in directly impacts your ability to secure rankings. If your website caters to a local community with no similar websites around, capturing high keyword rankings would be a breeze. Even with subpar design or content, your site could still secure top-tier ranking due its uniqueness within the locale. However, this advantage diminishes in more saturated markets. The conditions you compete under determines your potential for significant search-based rankings.
Google aims to display websites most likely to fulfil a searcher's query in its results. This is determined by what Google calls "searcher's task achievement". Websites that directly address a search request are prioritized in Google’s ranking system. To stay competitive on Google, your site must respond better than rivals at satisfying users' queries - a challenging task compared to comprehending Einstein's Theory of General Relativity.
The concept of "searcher’s task completion" might seem complex but essentially it is about addressing these elements:
Is your website fast?
Does it have an appealing design? Visual value matters when competition abounds. Have you ever stepped into an unappealing grocery store?
Does your site offer quality content that clearly conveys what you do?
Is your website compatible with mobile devices?
Is your website well-structured? Can users easily locate required information?
What unique value proposition does your site offer versus competitors? This could be pricing, testimonials, performance results, guarantees and so forth.
All these factors, amongst others, contribute towards the answer to one question: Whose website effectively accomplishes "searcher task achievement"? Your SEO strategy should revolve around this key principle to achieve meaningful rankings.
To begin, identify your competitors. Use Google search with common customer phrases to find consistently top-ranking websites. Study these sites to elevate your own - this might involve enhancing content quality, improving visual appeal or restructuring for better navigation. Remember that being the best in SEO isn’t necessary - you just need a superior site relative to the market you are serving. To set yourself apart in a highly competitive landscape will require significant investment of time and effort but rest assured that Google rewards persistent effort over time.
A word of caution: Never underestimate your competition and remember that achieving high search engine ranking is no easy task. There are multiple variables at play and certain elements of a new website design might not be SEO-friendly.
SharpNet extends an invitation to website designers and agencies alike to collaborate in developing effective websites for clients. We provide industry-leading SEO Reselling Services for digital businesses as well as direct services for our clients.