Tracer is a brand protection software and services provider that offers anti-counterfeit technology to safeguard brands, reputations, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology and data scientists to quickly identify violations on digital platforms and take swift enforcement action. Tracer Registrar is an ICANN-accredited registrar that provides both self-managed and traditional domain registration and management platforms for Web2 and Web3 domains. Tracer also offers customer success services, with brand experts who act as extensions of legal and marketing teams to ensure the success of their clients' brand protection strategies. With their powerful AI technology, expertise in brand protection, and efficient enforcement capabilities, Tracer helps businesses protect their intellectual assets effectively.