Good Business Colorado is a grassroots organization that advocates for small businesses and sustainable business practices in Colorado. The organization focuses on three core values: equitable communities, a sustainable environment, and a prosperous economy. They work to advocate for policies at the federal, state, and local levels that reflect these values. Good Business Colorado offers membership to business owners who align with their core values, providing networking opportunities, access to sessions and webinars to improve their businesses, and the ability to influence state policy and lawmaking. The organization also encourages consumers to support member businesses as a way to promote their mission.